If your business has a website, then you know how important it is to have a design that attracts visitors and encourages them to take action. But did you know that your web design can also impact your conversion rate?
A well-designed website will not only look good, but it will also be easy to use and navigate. This makes it more likely that visitors will stay on your site longer and be more likely to take the desired action, whether that’s making a purchase, subscribing to your newsletter, or filling out a contact form.
To help you design a website that converts, we’ve put together a list of eight web design trends that are proven to boost conversions and improve the user experience.
Use the right keywords
This may seem like common sense, but using the right keywords is essential for good web design. When choosing keywords, think about what people are likely to search for when they’re looking for a website like yours. Then, include those keywords in your website copy, titles, and descriptions. This will not only help your site rank higher in search engine results pages (SERPs), but it will also help you attract the right kind of visitors.
This is where SEO (search engine optimization) comes in. While there are a lot of factors that go into ranking, keyword usage is one of the most important. You can use tools like Google Keyword Planner and Moz Keyword Explorer to research which keywords you should be targeting.
You can also hire an SEO expert to help you with keyword research and other optimization strategies.
Optimize for mobile
In today’s world, it’s essential to optimize your website for mobile devices. This is because more and more people are using their smartphones and tablets to browse the web. In fact, over 60% of all web traffic is now mobile.
If you want to improve your conversion rate, make sure your website is designed for mobile devices. This means using a responsive design that automatically adjusts to different screen sizes. You should also use large font sizes and buttons to make it easy for visitors to click on links and take action.
Most web designers are already aware of the importance of mobile optimization, but if you’re not sure if your site is optimized, you can use Google’s Mobile-Friendly Test tool to check.
Keep designs simple
When it comes to web design, less is often more. Simple designs are easier for visitors to navigate and understand, and they can help to reduce bounce rates.
If your website is overloaded with text, images, and other elements, consider simplifying your design. This will make it easier for visitors to find what they’re looking for and take the desired action.
This doesn’t mean that your website has to be boring. You can still use color, imagery, and other design elements to make your site visually appealing. Just be sure to use them sparingly so as not to overwhelm visitors.
If you’re not sure how to simplify your design, take a look at some of the most popular websites for inspiration or talk with a web designer who can help you create a more streamlined design.
Use more whitespace
Whitespace, also known as negative space, is the empty space on a web page. It can be between paragraphs, around images, or in the margins.
While it may seem counterintuitive, using more whitespace can actually make your web pages easier to read and help visitors focus on your most important content. It also makes your pages look more aesthetically pleasing, which can help to build trust with visitors.
The idea is to use whitespace to highlight the most important elements on your page and make them easier to find. So, if you have a lot of text on your page, try breaking it up with headings and subheadings or using shorter paragraphs. You can also use images or other visual elements to break up blocks of text.
Use more interactive elements
Interactive elements, such as forms, quizzes, and polls, can be extremely effective in boosting conversions. This is because they give visitors a way to engage with your website and interact with your brand.
Not only do interactive elements make your website more fun and interesting to use, but they can also help you collect valuable data about your visitors. This information can be used to improve your marketing and sales strategies.
Use eye-catching visuals
Images and videos are more important than ever before. In fact, content with images gets 94% more views than text-only content.
If you want your website to stand out, use high-quality visuals that are relevant to your brand and target audience. These visuals should be placed strategically to capture attention and encourage visitors to take action.
Site and menu structure
The structure of your website and menu can have a big impact on your conversion rate. If visitors can’t find what they’re looking for, they’re likely to leave your site without taking any action.
To ensure that visitors can easily navigate your website and find the information they need, use a clear and logical site structure. Your menus should be easy to understand and use, and your most important pages should be prominently featured.
A call-to-action (CTA) is a button or link that encourages visitors to take a specific action, such as signing up for a newsletter or making a purchase.
If you want to increase conversions, make sure your CTAs are well-designed and placed prominently on your web pages. They should be easy to spot and should use persuasive language that encourages visitors to take action.
You should also test different CTAs to see which ones are most effective at getting visitors to convert. Try using different color schemes, locations, and verbiage to see what works best for your website.
Make it easy to contact you
If you want visitors to contact you, make it easy for them to do so. Include your contact information in a prominent location on your website, such as the header or footer. You can also include a contact form or click-to-call button to make it even easier for visitors to get in touch.
By incorporating these web design trends into your website, you can boost conversions and improve the overall user experience. If you need help getting started, contact a web design agency that specializes in conversion-focused site designs.