If you plan on using Facebook to get the word out about your home business opportunity, make sure to stay up-to-date with the latest changes. It is easy to violate a policy without knowing and lose access to your account or access to certain features. This short guide will tell you everything you need to keep Facebook off your back and increase your engagement and profits.
Facebook is not easing up on the rules. And what you don’t know as a network marketer sharing your business on Facebook may hurt you. As someone who was frequently scolded and reprimanded for supposedly violating their policies by “talking to too many people,” I quickly learned about Facebook jail (what serious network marketer has not been warned at this point?) and I was forced to change my prospecting approach.
Not only am I going to focus on what Facebook likes and does not like, I’m going to cover the things your audience likes and does not like.
Several years ago you could get away with a basic advertisement and a simplistic offer and generate leads all day long for practically nothing. You could blatantly pitch a business and make all types of claims. This worked until everybody started doing it and it took up all of the Facebook timeline. If you were not prepared for these changes as a marketer on Facebook then you took a devastating hit.
Some people never recovered and swore to never use Facebook again. Other people got smarter with their strategy and increased their Facebook profits tenfold. Once I lost access to my main advertising account I tried to trick the system by creating multiple accounts only to have them all banned. I seriously began to think that Facebook hated marketers. So I got off there and started focusing on some other advertising methods.
And all those click bait articles certainly did not help! It appears to have made things more challenging for the average marketer and increased the scrutiny by the ad approval team. Thankfully people have spoken out so strongly against click bait that the authors can’t even crawl out into the spotlight without getting scolded. But if there’s something to be learned from the success of click bait articles, it’s that people love a good story. Just think of all that traffic and all those undeserved advertising dollars paid out from those accidental clicks. Cha ching!
That should honestly get your brain spinning. You are in an industry full of miraculous and life-changing stories. But let’s not get too far ahead yet.
Once I had this revelation and understood exactly what Facebook was looking for I was no longer concerned if my content was going to be rejected.
I also knew this is exactly what the people wanted.
They did not want to get pitched on how to make $3,000 this week.
They want to know about the person and the journey and how they can relate so they can envision themselves taking the same path to create that same success. They want to know that they can trust the information they are getting and that person had used this exact information before to get the exact results they are claiming to offer.
How do I know this works? Because 99% of people in the network marketing industry are still failing and the 1% of people who are getting it right are the top income earners. I challenge you to go on one of these top earners Facebook walls and find out what business they are promoting. If you recognize this correctly then you will see they are not promoting a business, they are promoting themselves and their ability to help people and solve their problems. The business proposal comes later. Not during the first encounter.
How do you know if someone truly grasps this concept? You ask them what business they are in. If they offer any other answer than the people business then they are not doing their job correctly. If they say I am in one of the top nutrition company or the latest and greatest technological company then you can bet money they are not as successful as they want to be.
One of the most important things to remember when you are sharing anything on Facebook, or really any social media for that matter is it should always create a better experience for the visitor. This is no longer about disruptive marketing and catching your audience off guard. I’m just as guilty as the next guy. Your message needs to blend in with their daily activities and be non-invasive.
In fact, you could test it yourself right now. The larger the audience you have on social media the more accurate of a measurement you can get. Here is how you do this. Go pitch your home business on your Facebook wall and see how many responses you get. Count and keep track of data.
Next, go and offer some help or tell your story on how you were able to achieve a goal, reach a certain financial milestone etc.. Watch the difference in responses.
Is this the only way to do it? Absolutely not! I see multiple examples of very successful campaigns that contradict everything I’m saying here. But there is always room for improvement.
Another important note before I forget is to keep things natural and organic. Facebook is not the environment to practice all the latest and greatest marketing techniques he learned. Call to actions are frowned upon and big flashy images with lots of text is going to get minimal amounts of traffic.
You also need to consider what platform your audience is viewing your content on. The offers that work exceptionally well on desktop may completely bomb when targeted on mobile. This may be obvious to you as not everybody is in a position where they can watch a video or purchase a product when they are on their mobile device. in this instance you would typically want to gather the lead and follow up with them through e-mail or another channel.
Now you have a better understanding of what Facebook and your audience enjoys seeing. Keep in mind this is just one piece of the puzzle. Having a successful ad campaign and getting leads does not translate to sales. Read my most recent article on why it is important that you never lead with your primary opportunity if you want to maximize your profits. This is the true formula to rejection free sponsoring and what has allowed me to personally sponsor a couple hundred people in my primary business.
Network Marketing & Social Media Coach
P.S. Got questions about building your network marketing business? Let’s connect here
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