When you are writing emails to your subscribers, there are certain guidelines or proven tactics you will want to use. Applying these strategies is the difference between you looking like a complete newbie and an email marketing rock star. See below just a couple simple things you can do to immediately stand out from the beginner crowd.
1. The biggest mistake I see beginners make when sending emails is the organization and focus of the email is not in tune. There is no specific point, or direct request or call to action. The email is vague, confusing and at the end has some affiliate links.
2. Grammar and spelling is crucial. One of the fastest ways to have people leave your list is by sending emails with poor spelling and grammar. In some niches this may fly, but in most cases, your readers will be educated. When I see emails that have misspelled words, I typically just delete it. Typo’s don’t count, unless you see them frequently from the same writer.
3. Short paragraphs are easier on the eyes and will not scare people away. Often, when someone opens an email, if the paragraphs are long without breaks, it makes the person not want to read the emails. If they are broken up into paragraphs that are no more than 6 lines of text, you will increase your readership, and ultimately increase your click through rate.
4. Be laser focused – Don’t add multiple affiliate links or talk about tons of different subjects. Learn how to separate the content and schedule it for a later email if you have to.
5. Add bullet points for a quick read: Bullet points are one of the best ways to offer your readers a quick snapshot of what your email is about. Within seconds, the reader knows if he/she wants to keep reading or come back at another time. This is great to use when offering tips or advice.
6. Ask for the sale: Make sure you have a call to action. Get in the habit of asking people to click links and take certain actions. Send them to your blog to read extended versions of your email, send to an affiliate link, send to a video but get them clicking inside your emails so they become familiar with you and your sites.
7. Keep practicing your copywriting: This skill is invaluable to marketers and is responsible for creating billions of dollars in sales. Copywriting is a true art that is not picked up over night. Some people are more naturally skilled than others but I believe this ability comes from our experiences in life. It is hard to define what copywriting is but if I had to describe it in one sentence, I would say it is the art of drawing emotion and fear through the art of writing. Of course it is much more than that but that is the end goal. Get the sale by hitting people’s hot buttons and making them realize they need the product. Easier said than done, right? Nonetheless, a good copywriter can charge $10,000 or more per project so it is obviously a skill that pays. Become a good copywriter and your potential is endless as a web and email marketer.