What an upsetting year for all the SEO’ers out there. First Panda, and now Penguin and it’s only just begin. I pride myself on being a top SEO guy and staying on top of the latest code and algorithm advancements but this is getting out of hand. And if you rely on SEO to drive traffic to your website, you better get ready to change your ways because chances are, what you know and are currently doing to rank is now going to work against you.
If you have been doing SEO for a long time, you know what it takes to get top rankings on Google and other search engines. Depending on what methods you are choosing for ranking your site, you may or may not be in the targets of Google. You see, everything we have been taught in the past relating to SEO, to help us rank is now seen as a bad, unnatural way of getting traffic. Google is changing the way they deliver search results and that affects what type of exposure your site may or may not get. It is an ugly twist in the SEO world and I have been trying to understand the changes so I can share what is effective and will keep you on the top of the SERPS.
What is the Panda update? Panda update is simply a term that refers to the changes Google is making and how they are ranking sites. But think of Panda as a MAJOR upgrade to their software that now reads sites like humans would. It is able to disseminate the difference between spammy sites v.s rich, content-filled sites. It is literally an artificial intelligence that will continue to learn as it scans and labels each site. This means that over time, it will be able to instantly weed out the spam affiliate sites from unique, content-filled sites.
How do you avoid being Panda’d?
So now is the time to start thinking about your site and how you can avoid getting a kick in the Panda. Here are some things you can do immediately to make sure you are not hit.
• Write unique content only
• Write quality content
• Write frequently (Sites that have 20 articles/posts per month receive 5x as much traffic)
What is Penguin?
Penguin is another update that affects your rankings but it focuses more on back links. It aims to seek out low quality back links to your site and then kick you to the bottom of the serps for trying to game the system. So before you go out and buy some more back links to your site, hold off for a second because this part is crucial. This is one of the easiest ways Google knows what kind of site you have, and if you are building your links naturally or unnaturally. If the big G senses you are manipulating ranks by manually getting back links, you are going to be penalized by the Penguin, no question about it.
I wish I could say this whole thing is a joke but I have witnessed and experienced this first hand with numerous sites. After months of testing and researching various seo strategies, I think I have nailed it down.
How do you avoid being Penguin’d?
• Send a variety of links to your website. You want to focus on both low and high PR so it looks natural
• Get links to all the pages on your site. Focus most of the high pr link on your home page and spread the other lower pr links on your other pages of the site.
• Make sure to mix up your anchor text and not use the same keyword all the time. Use other misc. words that aren’t even relate to throw off the foot print.
• Create a network of sites outside your main site and get back links to boost PR
What’s next, the Pelican?
These are just some of the things you can do immediately to avoid the Google Panda and Penguin updates. Unfortunately, this is really just the beginning and I have no clue what is coming down the road. As an SEO consultant and someone who uses SEO to drive traffic to sites so I can make an income, it is a little frightening.
Leave a comment below and let me know how your site has been affected by the Panda and Penguin SEO updates.